Nearly 200 organizations, from racially and economically diverse communities, participate in WMAN- the Western Mining Action Network. WMAN provides opportunities for locally-based citizen groups in the US and Canada to educate themselves, influence decision making, and cooperate to create positive social change that goes beyond the boundaries of any one location or issue.
Free Citizen Lecture Series
WMAN hosts a series of free informational webinars and conference calls. These webinars and calls give WMAN participants access to expertise and updates on current issues facing mining-impacted communities. See our Programs for more information, updates, and announcements.
Here are the free webinars we are hosting this fall:
Writing a slam-dunk op-ed | Tuesday, October 13, 2015, Noon to 1 p.m. Pacific
The humble op-ed remains an effective arrow in the quiver of tools for influencing the public discourse landscape and the themes, stories, and facts in media around an issue or campaign. A good column can create some buzz among decision-makers and become part of the online content others can draw on to inform subsequent coverage. In this webinar we’ll look at the approaches to writing an op-ed that will appeal to editors and be persuasive with your audience. We’ll hone in on critical aspects such as the opening, closing, tone, and dealing with opponents – including pitfalls to avoid and techniques to employ.
Beautiful websites on a shoestring budget | Tuesday, October 20, 2015, 11 a.m. to 12:15 p.m. Pacific
Think that a stunning website will cost you $50,000? Wrong! Meet websites in 2015. As fast as developers are making amazing, free apps for smartphones, others are developing new tools and templates that allow all of us who are not Silicon Valley computer programmers to create modern-looking websites that meet the needs of your site visitors and are easy for you to maintain in-house. Resource Media will use layman’s language to help you understand the proliferation of free tools and templates that will allow you to build simple websites for under $5,000. With the speed of technology changes, you can deep-six your old website, start fresh and look great on the cheap! We will share examples of easily navigable websites for grassroots groups and how to plan for the website overhaul. You’ll sign off the webinar with the terns “scrolly website” and “take action” plug-ins rolling off your tongue!
Media relations | Tuesday, October 27, 2015, 10 a.m. to 11:15 a.m. Pacific
This will be an introductory-level session on communicating with reporters to pitch or influence a story. What types of outreach approaches are at your disposal? How to decide among a press release, a tailored pitch e-mail, or a rapid response statement? What are the best practices for composing these different pieces for different outlets to maximize chances for coverage that also incorporates your messaging? Jeff Cappella from Resource Media will share with you the nuts and bolts of good media outreach materials, and provide a Q&A session to also address your particular questions and challenges.
Handling challenging messaging moments | Thursday, October 29, 2015, 11 a.m. to 12:15 p.m. Pacific
In our work on mining policy reform and mine-by-mine fights, we often face opposition working to drive attention to their chosen messages and facts that make it harder for us to “win the day” in media coverage and community debates. What are some keys to dealing with opposition messaging? Should you tackle your opponents head-on or not? What are pitfalls to avoid? What are the range of tools and techniques that you can use and what’s the smart approach for different situations and moments? Liz Banse and Julie Dixon from Resource Media will share examples that will help you be even more savvy about these difficult questions in your mining reform efforts.
Campaign communications planning | Tuesday, November 10, 2015 10 a.m to 11:15 a.m. Pacific
Sharp planning for communications heading into a campaign can help steer limited capacity to greatest effect. In this webinar, Jeff Cappella from Resource Media will teach a methodology for developing a campaign communications plan by walking through a case study from outside the world of mining work that will help participants learn the steps and analysis involved regardless of the issue. You’ll come away with an approach and outline you can put right to use.
Please RSVP at email@example.com to receive call-in numbers and instructions and a link to documents which will accompany the calls.