Nearly 100 organizations, from racially and economically diverse communities, participate in WMAN- the Western Mining Action Network. WMAN provides opportunities for locally-based citizen groups in the US and Canada to educate themselves, influence decision making, and cooperate to create positive social change that goes beyond the boundaries of any one location or issue.
Free Citizen Lecture Series
Thanks to the success of our previous lecture series, WMAN is announcing a new series of free informational conference calls. These calls give WMAN participants access to expertise and updates on current issues facing mining-impacted communities. See our Programs for more information, updates, and announcements.
As a sampling, here are the free webinars we hosted this spring/summer (we will update this page when fall 2015 lectures are scheduled):
Visual communications: Powerful storytelling for the digital age | Tuesday, May 26, 2015, 10-11:30 a.m. Pacific
Images can do so much more than words alone when you are trying to affect your audience’s views or behavior. But which image should you select for your web page, Facebook post, flyer, mailer or online ad? What draws eyes? What delivers an impact that’s memorable rather than missed? What gets people to click? To act? What doesn’t? In this webinar, Liz Banse from Resource Media will draw on recent research and examples from the field to teach key lessons on effective visual communications that will help you answer these questions for your mining campaigns.
Selling your story to the media | Tuesday, June 9, 2015, 10-11:30 a.m. Pacific
This will be an introductory-level session on communicating with reporters to pitch or influence a story. What types of outreach approaches are at your disposal? How to decide among a press release, a tailored pitch email, or a rapid response statement? What are the best practices for composing these different pieces for different outlets to maximize chances for coverage that also incorporates your messaging? Jeff Cappella from Resource Media will share with you the nuts and bolts of good media outreach materials, and provide a Q&A session to also address your particular questions and challenges.
Storytelling as a persuasion tool | Tuesday, July 21, 2015, 10 to 11:30 a.m. Pacific
Brain science shows that we make decisions based on feelings, not facts. Turning facts into narratives that evoke emotions is a way to make your work more resonant, and relevant, to audiences like policymakers, members, activists and funders. In this training on powerful and persuasive storytelling, Liz Banse from Resource Media will share ways to include narrative elements in your communications, from presentations to PowerPoints to reports.
Please RSVP at email@example.com to receive call-in numbers and instructions and a link to documents which will accompany the calls.