2015 Webinar Series

WMAN Hot Topic and Skill-Building Webinars and Lectures 2015

Meet your lawmaker  |  February 11, 2015

Learn how you and your fellow community members can effectively state your position on mining policies with your local, county, state or federal elected officials. Lauren Pagel from Earthworks and Liz Banse from Resource Media will share best practices and a framework for preparing your remarks. Engage in a discussion and Q&A with other WMAN network members after the overview by Lauren and Liz. If you have experience meeting with your elected officials, we look forward to hearing and learning from you! Presented by Resource Media. 

Data visualization  |  Thursday, March 12, 2015

Join this webinar to learn about best practices for presenting data visually. Gregory Heller from Resource Media will share examples and case studies and tools to help you communicate your numbers with the greatest impact. Q&A will follow. Presented by Resource Media.

When Technology Fails: Implications of the Mount Polley Disaster for Canadian and U.S. Mines.  |  Tuesday, March 17, 2015

We are very pleased to be able to offer this timely topic of wide interest to WMAN participants.  Dave Chambers will report on the Mount Polley catastrophic dam collapse, the ensuing technical report and its recommendations, the current state of oversight and regulation of tailings dams in both the US and Canada, and implications for other mines.

Biographical Information: David M. Chambers, Ph.D. is president of the Center for Science in Public Participation, a nonprofit corporation formed to provide technical assistance on mining and water quality to public interest groups and tribal governments.  Dr. Chambers has 35 years of experience in mineral exploration and development–15 years of technical and management experience in the mineral exploration industry, and for the past 25 years he has served as an advisor on the environmental effects of mining projects both nationally and internationally. This lecture is part of our Hot Topics series.

PPT Design and Public Speaking Skills  |  Thursday, March 26, 2015

Join us for a WMAN webinar on best practices for your next public presentation. Learn new tips and tricks from Gregory Heller for making a PowerPoint presentation that will sizzle, not fizzle! The presentation on presentations will include practical tips on composing your slide deck and public speaking delivery skills. Presented by Resource Media. 

Campaign communications planning  |  Tuesday, April 21, 2015, 10-11:30 a.m. Pacific

Sharp planning for communications heading into a campaign can help steer limited capacity to greatest effect. In this webinar, Jeff Cappella from Resource Media will teach a methodology for developing a campaign communications plan by walking through a case study from outside the world of mining work that will help participants learn the steps and analysis involved regardless of the issue. You’ll come away with an approach and outline you can put right to use. Presented by Resource Media. 

Meet your lawmaker  |  Wednesday, May 13, 2015, 10-11:30 a.m. Pacific

Learn how you and your fellow community members can effectively state your position on mining policies with your local, county, state or federal elected officials. Lauren Pagel from Earthworks and Liz Banse from Resource Media will share best practices and a framework for preparing your remarks. Engage in a discussion and Q&A with other WMAN network members after the overview by Lauren and Liz. If you have experience meeting with your elected officials, we look forward to hearing and learning from you! Presented by Resource Media. 

Beautiful websites on a shoestring budget  |  Wednesday, May 20, 2015, 10:30 to noon Pacific

Think that a stunning website will cost you $50,000? Wrong! Meet websites in 2015. As fast as developers are making amazing, free apps for smartphones, others are developing new tools and templates that allow all of us who are not Silicon Valley computer programmers to create modern-looking websites that meet the needs of your site visitors and are easy for you to maintain in-house. Collin Dunn, Digital Campaign Coordinator for Resource Media will use layman’s language to help you understand the proliferation of free tools and templates that allow you to build simple websites for under $5,000. With the speed of technology changes, you can deep-six your old website, start fresh and look great on the cheap! We will share examples of easily navigable websites for grassroots groups and how to plan for a website overhaul. You’ll sign off the webinar with the terms “scrolly website” and “take action” plug-ins rolling off your tongue! Presented by Resource Media. 

Visual communications:  powerful storytelling for the digital age  |  Tuesday, May 26, 2015, 10-11:30 a.m. Pacific

Images can do so much more than words alone when you are trying to affect your audience’s views or behavior. But which image should you select for your web page, Facebook post, flyer, mailer or online ad? What draws eyes? What delivers an impact that’s memorable rather than missed? What gets people to click? To act? What doesn’t? In this webinar, Liz Banse from Resource Media will draw on recent research and examples from the field to teach key lessons on effective visual communications that will help you answer these questions for your mining campaigns. Presented by Resource Media. 

Selling your story to the media  |  Tuesday, June 9, 2015, 10-11:30 a.m. Pacific

This will be an introductory-level session on communicating with reporters to pitch or influence a story. What types of outreach approaches are at your disposal? How to decide among a press release, a tailored pitch email, or a rapid response statement? What are the best practices for composing these different pieces for different outlets to maximize chances for coverage that also incorporates your messaging? Jeff Cappella from Resource Media will share with you the nuts and bolts of good media outreach materials, and provide a Q&A session to also address your particular questions and challenges. Presented by Resource Media. 

Storytelling as a persuasion tool  |  Tuesday, July 21, 2015, 10 to 11:30 a.m. Pacific

Brain science shows that we make decisions based on feelings, not facts. Turning facts into narratives that evoke emotions is a way to make your work more resonant, and relevant, to audiences like policymakers, members, activists and funders. In this training on powerful and persuasive storytelling, Liz Banse from Resource Media will share ways to include narrative elements in your communications, from presentations to PowerPoints to reports. Presented by Resource Media.

Writing a slam-dunk op-ed |  Tuesday, October 13, 2015, Noon to 1 p.m. Pacific

The humble op-ed remains an effective arrow in the quiver of tools for influencing the public discourse landscape and the themes, stories, and facts in media around an issue or campaign. A good column can create some buzz among decision-makers and become part of the online content others can draw on to inform subsequent coverage. In this webinar we’ll look at the approaches to writing an op-ed that will appeal to editors and be persuasive with your audience. We’ll hone in on critical aspects such as the opening, closing, tone, and dealing with opponents – including pitfalls to avoid and techniques to employ.

 Beautiful websites on a shoestring budget | Tuesday, October 20, 2015, 11 to 12:15 p.m. Pacific

Think that a stunning website will cost you $50,000? Wrong! Meet websites in 2015. As fast as developers are making amazing, free apps for smartphones, others are developing new tools and templates that allow all of us who are not Silicon Valley computer programmers to create modern-looking websites that meet the needs of your site visitors and are easy for you to maintain in-house. Collin Dunn, Digital Campaign Coordinator for Resource Media will use layman’s language to help you understand the proliferation of free tools and templates that allow you to build simple websites for under $5,000. With the speed of technology changes, you can deep-six your old website, start fresh and look great on the cheap! We will share examples of easily navigable websites for grassroots groups and how to plan for a website overhaul. You’ll sign off the webinar with the terms “scrolly website” and “take action” plug-ins rolling off your tongue!

Media Relations | Tuesday, October 27, 2015, 10 a.m to 11:15 a.m. Pacific

This will be an introductory-level session on communicating with reporters to pitch or influence a story. What types of outreach approaches are at your disposal? How to decide among a press release, a tailored pitch email, or a rapid response statement? What are the best practices for composing these different pieces for different outlets to maximize chances for coverage that also incorporates your messaging? Jeff Cappella from Resource Media will share with you the nuts and bolts of good media outreach materials, and provide a Q&A session to also address your particular questions and challenges.

Handling challenging messaging moments | Thursday, October 29, 2015, 11 a.m. to 12:15 p.m. Pacific

In our work on mining policy reform and mine-by-mine fights, we often face opposition working to drive attention to their chosen messages and facts that make it harder for us to “win the day” in media coverage and community debates. What are some keys to dealing with opposition messaging? Should you tackle your opponents head-on or not? What are pitfalls to avoid? What are the range of tools and techniques that you can use and what’s the smart approach for different situations and moments? Liz Banse and Julie Dixon from Resource Media will share examples that will help you be even more savvy about these difficult questions in your mining reform efforts.

Campaign communications planning | Tuesday, November 10, 2015 10 a.m. to 11:15 a.m. Pacific

Sharp planning for communications heading into a campaign can help steer limited capacity to greatest effect. In this webinar, Jeff Cappella from Resource Media will teach a methodology for developing a campaign communications plan by walking through a case study from outside the world of mining work that will help participants learn the steps and analysis involved regardless of the issue. You’ll come away with an approach and outline you can put right to use.